The Politics of Fear.
The way to move the complacent voter. Admit it, Canadians have been fairly satisfied, and with good reason. Compared to all the other nations of the world, our ship is right side up. I think complacency will be the biggest problem next election, we feel too good.
So bring on fear. Fear lower tax rates mean lower revenues/jobs. Create a secret agenda/you can't trust him neurosis--hoping that line hasn't been too over-used the past 5 years; will Canadians actually still buy it?
Bring on fear that Canada will cease to care for the old, sick, and disabled among us. But there is one fear we can put to rest, at least the current party hasn't stolen 40 million dollars with impunity from the public purse.
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